Bajaj Auto Sales Rise 9% YoY; M&M Exports Jump 43%

Tata Motors moved up to second spot in passenger vehicle sales in September, selling 40,594 cars. Mahindra & Mahindra sold 37,015 passenger vehicles in September 2025, meanwhile, Hyundai sold 35,443 units, as per Vahan data.

Earlier, Bajaj Auto Ltd. sweetened the deal for its best-selling Pulsar motorcycles, offering an additional 50% in financing benefits to customers, on top of the recently reduced Goods and Services Tax. The government slashed GST on motorcycles under 350cc from 28% to 18% effective Sept. 22.

GST rate cuts were to offset a surge in festive sales for sectors like cars, bikes, electronics and more. While some sectors see the trickle-down of the impact, the two-wheeler segment is yet to see some action.

Rakesh Sharma, Executive Director at Bajaj Auto, though, is not worried at all, as he believes that the GST rate cut will bring in festive sales that are better than the sales last year.

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APL Apollo Sales Key Highlights (YoY)

• Q2 Sales volume up 13% at 8,55,037 tons

• H1 FY26 Sales volume up 11% 16,49,387 tons

Atul Auto Sales Key Highlights (YoY)

• Total Sales up 4.2% at 3,503 units

• Domestic Sales down 3% at 2,971 units