Like it or not, the Urus is Lamborghini’s most important product in decades. It is the model that put them on the radar of super crossover enthusiasts, and as much as it would like to be tied to the iconic LM002, it’s nothing more than a Volkswagen Touareg beneath the skin.
Don’t kill the messenger, as it’s a well-known fact that the Volkswagen Group’s entire range of large crossovers is based MLB Evo platform. Thus, the Touareg, Audi A7 and Q8, Porsche Cayenne and Cayenne Coupe, Bentley Bentayga, and Lamborghini Urus share the same nuts and bolts. However, the Italian auto marque’s high-rider does feature some of the brand’s DNA, and it is a great daily driver with plenty of space inside and in the trunk that will have your back should you decide to thrash it at the local racetrack after dropping the kids at school.

Last year alone, Lamborghini parted ways with 5,367 units of the Urus, up 10% over 2021. That may not mean much, but it was their best-selling model by far, with total deliveries of 9,233 vehicles. Their entry-level supercar, the Huracan, accounted for 3,113 examples, and the Aventador, which left the assembly line for good last fall, contributed 753 units. And the super crossover broke all kinds of internal records ever since it came out over five years ago. Thus, with so many copies out there, it is no wonder that certain owners want to personalize theirs. Almost all major tuning companies have different upgrades on their shelves for this model, so whether it is more power, a sportier stance, a reupholstered interior, or perhaps all combined, they are an online search away.

Whatever you do, we’d recommend staying away from Mansory’s projects unless you’re into brash-looking vehicles. The controversial tuner has left its mark on numerous Lamborghini Uruses over the years, and at any given moment, you can find a few looking for new homes on the used car market. The yellow Urus S pictured in the gallery above is for sale, and it costs a jaw-dropping amount of money to make it yours. But more on the Benjamins in a few moments, as first we have to tell you what makes it so special. In a few words, those would be the exterior add-ons, 24-inch wheels, and reupholstered cockpit. In this instance, Mansory didn’t give it a power boost, but that’s all right, as you’re looking at the S variant of the Urus, and it is quite punchy and very fast.

Lamborghini Urus S

Photo: Hollmann

The spec sheet reveals that the Lamborghini Urus S takes 3.5 seconds to hit 62 mph (100 kph) from naught. The 124 mph (200 kph) mark is hit in 12.5 seconds after taking off, and it is one- and three-tenths, respectively, quicker than the normal pre-facelifted Urus. It has an identical top speed of 190 mph or 305 kph, and its 4.0-liter twin-turbo V8 develops a very devilish 666 metric horsepower. This translates to 657 brake horsepower and 490 kilowatts. The thrust is rated at 627 pound-feet (850 Nm). Lambo claims it takes 110 feet and 7 inches (33.7 meters) to stop it from 62 mph. They also mention the sharp note of the retuned exhaust system. The model has adaptive air suspension for improved everyday driving and further sets itself apart by featuring a few exterior tweaks, like the new vented hood and optional carbon fiber roof. It comes with standard 21-inch alloys that can be upgraded to 22 or 23 inches in diameter.

A stock Lamborghini Urus S will set you back just under €200,000 in Europe, equaling almost $218,000 at today’s exchange rates. In the United States, it is around $235,000. So, how much do you think the one pictured in the gallery above, which bears Mansory’s signature, costs? Try a heck of a lot more than that. The Hollmann ad reveals €699,720 ($762,680), including tax. This means the vendor thinks it’s worth about eight brand-new Dodge Durango SRT Hellcat super SUVs, which is a $93,605 affair in our market, before factoring in the destination charge and dealer fees. If you forgot, this model has 710 hp (720 ps/530 kW) and 645 lb-ft (875 Nm) of torque to play with. The supercharged 6.2-liter HEMI V8 rockets it to 60 mph (97 kph) in 3.5 seconds, so it can give the Urus a run for its money all day, any day.

You’re looking at a brand-new car with only the delivery miles on the clock, the listing claims, finished in yellow, with carbon fiber add-ons, and featuring a green and yellow interior with extra lighting for a flashier stance. So, assuming money was no issue, do you think it’s worth the eye-watering asking price, or would you settle for a stock copy instead or perhaps a new Dodge Durango SRT Hellcat?


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