The Australian is growing its in-depth coverage of the marketing and advertising business with the appointment of new editor Kate Racovolis to guide The Expansion Agenda. 

The Expansion Agenda spotlights the job creativity performs as a potent lever for business enterprise good results. The area explores how creativeness can be used to all elements of company and the customer journey to make advancement. It investigates the evolving and rising role inventive forces can play and functions influential company, advertising and advertising leaders.

The Development Agenda’s new editor, Kate Racovolis, is a journalist and editor with in depth knowledge throughout publishing roles in the Uk and Australia.

In welcoming Racovolis to the job, John Lehmann, The Australian managing director, stated: “We are very pleased of the impression The Expansion Agenda has had since its start two decades back, and have been amazed by the passion for advertising and marketing and innovation that Kate will convey as she takes on the editorship.

“Business good results depends on currently being artistic and nimble in reaction to digital transformation and disruption. These dynamics will keep on to be top rated of thoughts for executives for many years to appear.” he stated.

Tony Hale, chief govt of Advertising and marketing Council Australia, stated: “The Advancement Agenda has been fantastic in highlighting the function creative imagination plays as a critical driver of expansion, making self-assurance among the broader enterprise local community.

“The reaction we’ve had from the marketplace, entrepreneurs and the C-Suite has been unquestionably fantastic, and we glimpse forward to a third calendar year of more loaded, perception-driven information.”

In having on the role, Racovolis claimed, “I am thrilled to be part of the staff at The Australian and this critical vertical. There has under no circumstances been a extra interesting time to protect the dynamic advertising and marketing and marketing landscape and the vital intersection of creative imagination and industrial results.

“Through The Development Agenda, we will develop our digital coverage to emphasize and analyse the marketplace insights that subject and empower businesses to utilise creativeness as a key driver for growth. In accomplishing so, we will have more recurrent and well timed stories covering the difficulties business leaders and marketers encounter, the industry’s most participating and innovative function and, crucially, the persons who move it ahead.”

Throughout her occupation, Racovolis has held senior roles in many corners of the media sector, such as communications (Edelman), creative company (Edge) and commercial publishing. Prior to using on this function Racovolis labored within just the promoting sector with a emphasis on branded material across print, electronic and social media platforms. Racovolis will get in excess of the part from outgoing editor Pippa Chambers who is on parental leave.

The Expansion Agenda, in partnership with Promotion Council Australia, appears in print every single Monday, from February 13 together with The Australian’s media area, and its digital vertical is updated all through the 7 days.


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