Despite the shift to digital, the best print adverts can still pack a lot of punch. They face same challenges as digital ads to get our attention with the limitation (and potential advantage) of being static content in a print format that makes it very easy to turn the page before taking more than a glance at the ad.

While print format is less hi-tech than newer advertising channels, the best print ads take just as much ingenuity to get right. An arresting image and clever copy are usually the keys to drawing us in long enough for us to receive the message the ad wants to communicate. And when they work, it can be highly memorable.


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