A new promoting marketing campaign launched today, March 6, will inspire folks to devote their holiday time and money in Nova Scotia and make on the tourism industry’s potent recovery in 2022.|

The marketing campaign, referred to as Your Ocean Playground, will operate by the finish of summer season in Ontario, Quebec, Connecticut, Maine and Massachusetts.

“In Nova Scotia, our background, society, people today and landscape are distinctly shaped by the sea. This marketing campaign invites readers to working experience the pleasure of Canada’s ocean playground,” claimed Pat Dunn, Minister of Communities, Lifestyle, Tourism and Heritage. “Last year, we saw people return in a significant way, with lodging gross sales even surpassing 2019 quantities. We want to create on that momentum and aid our tourism field thrive.”

The marketing campaign incorporates tv, billboard, social media, video and screen ads that emphasize the large vary of issues to do and see in all areas of Nova Scotia. They emphasis on seacoast delights and Maritime tradition, by the story of a pair travelling all 13,000 kilometres of shoreline.

The Province is also marketing in Germany and the United Kingdom and functioning year-round ads in Nova Scotia and Atlantic Canada.

The govt will invest an further $2.7 million this year in campaigns to aid previously and extended advertising of the province. A complete of about $8.6 million will be invested in 2023.


We observed guests coming back in huge figures final yr and we’re already seeing sturdy bookings for 2023. Provincial marketing and advertising aids produce fascination in Nova Scotia and once website visitors get here, we have the option to display them the time of their lifestyle to hold them coming back again.&#13
Dennis Campbell, CEO, Ambassatours Gray Line&#13

Quick Facts:


  • Nova Scotia welcomed 1.9 million guests past 12 months, around a million a lot more readers than in 2021
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  • lodging operators described 2.9 million space evenings bought, up 48 for each cent compared with 2021 and up 19 for each cent as opposed with pre-pandemic 2019
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  • Tourism Nova Scotia has aided much more than 118 communities over the past calendar year as a result of the Powerful Tourism Communities Initiative, supporting market place investigate, promoting, website enhancement and electronic marketing and advertising coaching
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