The Raging Bull of Sant’Agata Bolognese has updated its Direzione Cor Tauri product strategy, confirming the Huracan’s long-awaited replacement and the first-ever Urus PHEV for 2024. Come 2028, the Lanzador will enter series production. One year later, Automobili Lamborghini will discontinue the Urus PHEV in favor of a zero-emission successor.

Lamborghini LB63x Huracan Successor, Urus PHEV, and Lanzador concept
77 photos

Photo: edited by autoevolution

The Italian automaker from Sant’Agata Bolognese intends to reduce fleet-wide CO2 emissions by 50 percent in 2025, followed by a further 80 percent in 2030. A very ambitious plant, although it’s entirely doable. For starters, the Huracan-replacing LB63x is a plug-in hybrid with a twin-turbocharged V8 rather than a free-breathing V10. The Urus PHEV is definitely more frugal than its combustion-only Urus S and Urus Performante siblings, which are going to be discontinued in the latter half of 2024.

The 2028 Lamborghini Lanzador and the 2029 Lamborghini Urus EV don’t even feature internal combustion options. Looking at the bigger picture, this product strategy update is bad news for internal combustion loyalists. On the other hand, bear in mind that the Revuelto’s free-breathing V12 and the LB63x’s twin-turbo V8 will survive beyond 2030.

The Aventador had an 11-year production run, whereas the Huracan will be discontinued after 10 years. Given these production runs, the Revuelto and LB63x would be discontinued in 2034 or thereabouts. In the press release attached below, Lamborghini uses HPEV to describe the LB63x.

HPEV is Automobili Lamborghini vernacular for high-performance electrified vehicle rather than high-performance electric vehicle. Based on the Revuelto’s carbon-intensive platform, the yet-unnamed replacement of the Huracan features a yet-unconfirmed number of electric motors. Considering that Lamborghini offers the Huracan in all- and rear-wheel-drive flavors, there is a high prospect that the LB63x will mirror these setups.

Direzione Cor Tauri product strategy January 2024 update

Photo: Lamborghini

The Revuelto packs no fewer than three electric motors: one on the transversally-mounted transmission and two for the front wheels. The LB63x with a transmission-mounted electric motor would be a direct competitor to the V6-engined Ferrari 296 series and McLaren Artura, whereas the all-wheel-drive LB63x would slot above the rear-wheel-drive supercars from Ferrari and McLaren.

The Urus PHEV is best described as the Cayenne Turbo E Hybrid’s pricier sibling. Porsche quotes up to 739 ps and 950 Nm in plug-in hybrid mode, which means 729 horsepower and 700 pound-feet. Its 4.0-liter V8 develops 600 ps (591 horsepower), whereas the 4.0-liter V8 in the Urus S and Urus Performante develops 666 ps (657 horsepower).

Unveiled in August 2023, the Lanzador concept is an “Ultra GT 2+2” according to Lamborghini. Its three-door layout and relatively high ground clearance for a Lamborghini blurs the line between a super sports car and a sport utility vehicle. Also worthy of note is that Lamborghini promised over a megawatt of maximum power. That’s 1,360 metric ponies and 1,341 mechanical ones. In all likelihood, the Lanzador features the SSP Sport platform.

The Urus EV is also expected with SSP Sport underpinnings, although with lesser output figures than the Lanzador. To whom it may concern, the highly modular Scalable Systems Platform will ultimately bring together the Volkswagen Group’s current electric vehicle platforms. These are the MEB (think Volkswagen ID.3) and PPE (think Porsche Macan EV, Audi A6 e-tron, and so forth).


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