Creative Ad Tech platform ranked Leader in Cross-Channel Advertising and several other categories based on authentic customer reviews
Flashtalking by Mediaocean Named Winner of G2 2024 Best Software Awards for Marketing & Digital Advertising Products
NEW YORK, Feb. 06, 2024 (GLOBE NEWSWIRE) — Mediaocean (www.Mediaocean.com), the mission-critical platform for omnichannel advertising, today announced its Creative Ad Tech, Platform, Flashtalking, has been named a winner in Software Awards for Marketing & Digital Advertising Products. Flashtalking was also ranked a Leader on G2 in Enterprise Creative Management Platforms, Cross-Channel, Video, Mobile, Display, and Social Media Advertising.
As the world’s largest and most trusted software marketplace, G2 is visited by 90 million software buyers each year. Annually, G2’s Best Software Awards rank the world’s best software companies and products based on authentic, timely reviews from real users. This year’s collective rankings illustrate Mediaocean’s continued emphasis on innovation and market leadership in global advertising infrastructure and creative ad tech.
In addition to the accolades for Flashtalking, Mediaocean received several badges on G2 denoting special recognition for its ad infrastructure software solutions:
The Best Results product in Enterprise Cross-Channel Advertising
The Most Implementable product in Enterprise Video Advertising
The Highest User Adoption product in Enterprise Mobile Advertising
“The success that Mediaocean and Flashtalking had in the G2 Winter Software Awards reflects our commitment to providing a unified and intelligent approach to all advertising,” said Bill Wise, Co-Founder and CEO of Mediaocean. “Being named a leader across a wide variety of categories is not only gratifying for our team but provides assurance that our customers are getting demonstrable value from our omnichannel advertising solutions.”
“B2B software buyers, just like consumers, start their purchasing journey with research,” said Sara Rossio, Chief Product Officer at G2. “As the world’s largest software marketplace, G2 attracts more than 90 million buyers to our site each year – more than any other B2B marketplace – reaching those from companies of all sizes, in all industries. Based on their authentic feedback, we’re proud to announce the 2024 Best Software Award winners. Congratulations to the less than 1% of vendors listed on G2 who made one of our 30+ lists this year, achieving recognition driven by verified data rooted in the source that truly matters — authentic customer voice.”
G2’s 2024 Best Software Awards rank software vendors and products using G2’s proprietary algorithm, which is based on G2’s verified user reviews and publicly available market presence data. To be eligible for the Best Software Awards, a software company or product must have received at least 50 approved reviews during the 2023 calendar year. Scores reflect only data from reviews submitted during this evaluation period.
G2 is the world’s largest and most trusted software marketplace. More than 90 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on Twitter and LinkedIn.
Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized media spend managed through its software, Mediaocean uses AI and machine learning to control media investments and optimize business outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Visit www.mediaocean.com for more information.
Flashtalking unleashes the power of creative to make media work better. As the leading independent ad tech stack for relevance and activation across all digital marketing channels, our technology bridges the gap between creative and media. We provide automation to connect the silos between teams and deliver more efficient production, versioning, and distribution of creative. We enable personalization to ensure the most relevant and impactful brand message reaches the right consumer at the right moment. And we deploy intelligence for a deep understanding of what messages are resonating with different audiences and environments with granularity and transparency of data. Our solutions operate at scale across CTV, Video, Display, Social, Native, Audio, and Retail Media channels. And we integrate with existing technology stacks to optimize campaigns through DSPs, DAMs, ad servers, verification providers, measurement tools, and more. As part of Mediaocean, Flashtalking is tied into the ad industry’s core system of record for planning, buying, and billing. Visit flashtalking.com to learn more.
Kendall Allen Rockwell
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/20ac2530-548c-4253-9e7b-7adcf4c15d51