April was the fourth-straight monthly decline for the Toyota brand. Its core models posted mixed results in April: Corolla, down 32 percent; Camry, up 6.1 percent; Prius, down 29 percent; RAV4, off 9.6 percent; Highlander, down 2.2 percent; and Tacoma, up 20 percent.

Toyota said it ended April with 146,703 cars and light trucks in stock, with most of it at ports or in transit, up from 137,067 a year earlier.

Honda Motor posted its biggest gain since June 2021 with a 25 percent increase in April, with the Honda division up 25 percent and Acura advancing 21 percent. Honda’s biggest sellers all posted double-digit gains: The Accord was up 15 percent; the Civic was up 16 percent; and the CR-V was up 77 percent, all on what the company called “stronger inventory of new and refreshed models.”  

Dealer inventories at the Honda brand have more than tripled to 38,000 to start May, up from 12,000 a year earlier, while Acura stockpiles more than quadrupled from 5,500 a year earlier to 26,000 today.

Volume rose 15 percent at Hyundai and 16 percent at Kia last month, the companies said Tuesday.

Hyundai’s retail sales rose 5 percent to 64,895 in April, with fleet volume of 5,917, representing 8 percent of total deliveries in the month.

Randy Parker, CEO of Hyundai Motor America, cited “high demand for Hyundai product” and “a diverse lineup” of crossovers, pickups and electrified vehicles for the latest results.

“Demand is definitely there in the market, so consumers are being somewhat resilient, but it is becoming more difficult to get contracts done because of rising interest rates,” said Parker. “Products have become a lot more expensive, making it more challenging for consumers to afford a car. This is definitely going to be the year of affordability.”

Hyundai said it had 49,045 cars and light trucks in U.S. stock at the end of April, down slightly from 53,119 at the close of March but up sharply from 15,809 at the end of April 2022.

Sales of Kia’s electrified vehicles rose 74 percent to 11,798 last month, while utility vehicles accounted for 71 percent of April deliveries.

Kia, with one of the industry’s lowest days’ supply of new vehicles, as well as a hot streak with retail buyers, continues to prioritize output for dealers while keeping fleet volumes “very modest,” said Eric Watson, vice president of sales operations for Kia America.

Genesis also saw sales rise by double digits, with April volume of 5,857, up 16 percent and a record for the month, behind higher deliveries of the GV70 and GV80 as well as the new GV60 EV. Genesis sales have now advanced six consecutive months.

In its first full month on the market, sales of Genesis’ Electrified GV70 totaled 161. Genesis Motor North America COO Claudia Marquez expects volume for the model to grow each month the rest of the year, despite its limited availability and loss of eligibility for the $7,500 federal tax credit. Marquez said Genesis, like Hyundai, will lean into leasing to drive EV sales.

Subaru sales advanced for the ninth-straight month, with April volume rising 12 percent to 51,014, even with the brand’s two biggest sellers, the Outback and Crosstrek, posting declines.

Sales rose 7.5 percent to 32,351 last month at Mazda, giving the automaker its seventh-straight monthly gain and best April since 1994. The rest of the industry reports U.S. sales on a quarterly basis.

Volvo snapped a 6-month winning streak with a 4.1 percent decline in April volume.


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