The Toyota Tacoma has long been King of the Hill in the midsize truck wars. But new, modern entries from Ford, Jeep, GMC and Chevy have challenged that hegemony.

For 2024, Toyota has responded with an all-new weapon.

Remade from the ground up, Tacoma features eight different trims, a suite of standard features, high-tech interior, multiple cab-and-box configurations, and the segment’s first hybrid drivetrain. Standard in the Taco’s dirt-kicking TRD Pro and new Trailhunter trims, the so-called i-Force Max turbo-4 hybrid powertrain pumps out a class-best 326 horsepower and 465 pound-feet of torque. The blizzard of choices includes a stick-shift transmission option, an industry rarity. Game on.

“With even more off-road capability, reliability, (and) a host of options for every owner, we’re confident that Tacoma will remain the top choice for midsize pickup buyers,” said Toyota group general manager Dave Christ.


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