Mistakes You Must Avoid in Stock Photography
When creating a website for the first time, regardless of what purpose that website or blog serves, you have to understand how important it is to use creative, expressive, and relevant images. It’s no secret that although web designers give more weight to traditional text content, visual content does have a very important role in terms of helping website visitors decide if they want to stay in your page or simply leave. And yes, visuals are you best bet in convincing people that your site is worthy of spending their time with.
These days, there is no argument that the most convenient and readily available source of images and visuals used for different purposes is stock photography, and mind you, both newbies like you and experts depend on it. Therefore, it’s safe to bet that once you come up with a specific campaign or project in mind one of these days, stock photography will be your first source of images. But remember this: you can’t just choose any image you like because not all of those you stumble upon will best represent your brand. If you make one of the several mistakes provided below in using stock photography, it might very well be the reason your website, blog, or project will fail.
1 – The use of non-relevant photos.
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Since there is literally an unlimited number of images available in stock photography, we’re pretty sure it only takes several seconds to come across one you fancy. But you need to acknowledge the fact that using any photo for your business or brand merely because it is visually appealing to you is never a smart decision. Relevance therefore must be your foremost consideration in choosing a stock photo.
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2 – You choose an image that’s very similar to the one your competitor is using.
Considering the fact that stock photography is made available to everyone, it only means you might be using the same image to that of your competitors. Hence, you have to be particularly sure you’re not using images that are very similar to what your competition is already using.
3 – You plan on using a low quality image.
Finally, never intend to use an image with considerably low quality especially if you’re using it to showcase or represent your brand, business, or company. The thing is there really is no reason for you to choose low quality images because of the fact that you have thousands of other options to choose from; it’s not like you have no other relevant image for your specific needs.
At the end of the day, it’s really just about figuring out on your own what really an image or photo means to you and your website or blog. But those three common mistakes above are surely the ones you need to avoid.